“Within an hour Mike the broker phoned me and he said, ‘Rebecca, have I got a business for you’ and it was Silverfox,” says Rebecca Swaney.
#Mature female models tv
Having recently done an inspirational course, Rebecca was looking for a life change and contacted business brokers Barker’s Brokers explaining her communications skillset and career background (radio promotions, radio host, MC and TV presenting) and that she wanted to try her hand at owning a business.
#Mature female models license
Rebecca bought the license for Silverfox MGMT New Zealand in January 2019 and has been the owner/operator ever since. The New Zealand agency was a bit of a challenge to handle remotely as the Australian agency became busier which led Brigette and Georgia to list the NZ arm of the business for sale in 2018. The agency grew quickly and is currently representing mature models in Sydney, Melbourne and Brisbane.
Co-founders Brigitte Warne and Georgia Branch created Silverfox MGMT Group in April 2016 in Australia, after seeing a gap in the market for a specialist agency for older models and sharing the belief that style is ageless. While there has been a small handful of older women and men modelling for different agencies for a while, Silverfox MGMT New Zealand is currently the only agency in NZ that specialises in mature models and was launched here in August 2017. Their stories are candid, authentic and without a doubt, inspiring. On a sun dappled but chilly Winter day I meet Rebecca and three of Silverfox’s models, Amanda Bransgrove, Rewa Harker and Gayleen Hamilton, for a cup of tea and a discussion about women and aging, and how they feel about being part of the changing face of fashion? While fashion may seem glossy on the surface there’s still an undercurrent of discrimination bubbling underneath and means challenging the status quo isn’t easy but for these women it’s worth it. Here in New Zealand, Silverfox MGMT New Zealand has over 60 older models on its books who are represented by Managing Director Rebecca Swaney, herself in her fifties. Globally, it’s seen long since retired models like Lauren Hutton take to the runway for Burberry in her seventies, while Daphne Selfe is currently the world’s oldest working model still booking campaigns at age 92.
Slowly fading are the days when a woman disappeared from view past a certain age (hello, menopause) as more brands understand that mature audiences have the most spending power and want to see themselves reflected in the advertising of today. As silver-haired models appear in more brand campaigns and fashion editorials with their casting comes a powerful clap back against the invisibility many older women feel as they age.
The cultural conversation about women and aging has never been louder than in this present time as we continue to challenge the long-held idea that youthful beauty equates with a woman’s value. Rewa Harker, Rebecca Swaney, Amanda Bransgrove and Gayleen Hamilton from Silverfox MGMT New Zealand share their thoughts on women and aging in the fashion industry.
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